CHRIS’S STORY

How do you showcase a new partnership that puts sustainability at the front?

Working with award-winning agency, ‘Fight Gravity Films’, we created a series of short documentaries, each of which following a different The Big Issue member. Mixing their personal stories with the lives of vendors, we interweaved the topics of sustainability and creating change together, into a series of films with people at their heart.

A success of social media, the series became The Big Issue’s most popular video content, and signalled in this new partnership in style.

Press: ‘Our goal is to challenge negative perceptions’